diff --git a/Application/views/blocks/_gtm_js.tpl b/Application/views/blocks/_gtm_js.tpl
index 8f8856f..1c5260a 100755
--- a/Application/views/blocks/_gtm_js.tpl
+++ b/Application/views/blocks/_gtm_js.tpl
@@ -6,6 +6,24 @@
 [{if $oViewConf->D3blShowGtmScript()}]
     [{if $oViewConf->getGtmContainerId()}]
         [{strip}]
+            <script type="text/javascript">
+                function gtag() {
+                    dataLayer.push(arguments);
+                }
+
+                // set „denied" as default for both ad and analytics storage, as well as ad_user_data and ad_personalization,
+                gtag("consent", "default", {
+                    ad_user_data: "denied",
+                    ad_personalization: "denied",
+                    ad_storage: "denied",
+                    analytics_storage: "denied",
+                    wait_for_update: 2000 // milliseconds to wait for update
+                });
+
+                // Enable ads data redaction by default [optional]
+                gtag("set", "ads_data_redaction", true);
+            </script>
+
             <!-- Google Tag Manager -->
             <script [{$oViewConf->getGtmScriptAttributes()}]>
               (function (w, d, s, l, i) {