566 lines
49 KiB
HTML
566 lines
49 KiB
HTML
<!DOCTYPE HTML>
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<html><head>
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<meta http-equiv="content-type" content="text/html; charset=UTF-8">
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<title>Ecommerce Tracking - Google Analytics - Google Code</title>
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<script type="text/javascript"><!--
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(function(){function a(){this.t={};this.tick=function(c){this.t[c]=(new Date).getTime()};this.tick("start")}var b=new a;window.jstiming={Timer:a,load:b};if(window.external&&window.external.pageT)window.jstiming.pt=window.external.pageT;})();
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var _tocPath_ = '/html/apis/analytics/_toc.ezt';
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var codesite_token = '56328469b0a0a7c65c4a395ddd8cde4c';
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var logged_in_user_email = 'dan1978@gmx.net';
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//--></script>
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<link href="04_gaTrackingEcommerce-Dateien/codesite.css" type="text/css" rel="stylesheet">
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<script src="04_gaTrackingEcommerce-Dateien/codesite_head.js" type="text/javascript"></script>
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<script type="text/javascript">CODESITE_CSITimer['load'].tick('bhs');</script>
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<link rel="search" type="application/opensearchdescription+xml" title="Google Code" href="http://code.google.com/osd.xml">
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<!--[if IE]><link rel="stylesheet" type="text/css" href="/css/iehacks.css"><![endif]-->
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<link href="04_gaTrackingEcommerce-Dateien/semantic_headers.css" rel="stylesheet" type="text/css">
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<link href="04_gaTrackingEcommerce-Dateien/local_extensions.css" rel="stylesheet" type="text/css">
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<style type="text/css">
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.minusImage { display: none; }
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.tog-img { padding-right: .5em; }
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.tog-right .tog-img { padding-left: .5em; }
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</style>
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<script src="04_gaTrackingEcommerce-Dateien/ga.js" async="" type="text/javascript"></script></head><body class="gc-documentation">
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<div id="gb">
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<span>
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<b>dan1978@gmx.net</b>
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<a href="http://code.google.com/u/dan1978@gmx.net/" id="projects-dropdown" onclick="return false;"><span style="text-decoration: underline;">My favorites</span> <span style="font-size: 0.75em;">▼</span></a>
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<a id="lang-dropdown" href="http://code.google.com/" onclick="return false;"><span style="text-decoration: underline;">English</span> <span style="font-size: 0.75em;">▼</span></a>
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| <a href="http://www.google.com/accounts/Logout?continue=http%3A%2F%2Fcode.google.com%2Fintl%2Fde%2Fapis%2Fanalytics%2Fdocs%2Ftracking%2FgaTrackingEcommerce.html" onclick="CODESITE_click('/gb/sc/signout');"><span style="text-decoration: underline;">Sign out</span></a>
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</span>
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</div>
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<div class="gbh" style="left: 0px;"></div>
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<div class="gbh" style="right: 0px;"></div>
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<div id="gc-container">
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<a id="top"></a>
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<div id="skipto">
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<a href="#gc-pagecontent">Skip to page content</a>
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<a href="#gc-toc">Skip to main navigation</a>
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</div>
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<div id="gc-header">
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<div id="logo"><a href="http://code.google.com/">
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<img src="04_gaTrackingEcommerce-Dateien/code_logo.gif" alt="Google Code" style="border: 0pt none; margin: 3px 0pt 0pt;" height="40" width="167">
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</a></div>
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<div id="search">
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<div id="searchForm">
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<form id="cse" action="http://www.google.com/cse" accept-charset="utf-8" onsubmit="executeGSearch(document.getElementById('gsearchInput').value); return false;">
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<noscript>
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<input type="hidden" name="cref" value="http://code.google.com/cse/googlecode-context.xml">
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</noscript>
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<div id="gsc-search-box">
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<input id="gsearchInput" name="q" maxlength="2048" class="gsc-input" autocomplete="off" title="Google Code Search" style="width: 345px;" type="text">
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<div id="cs-searchresults" onclick="event.cancelBubble = true;"></div>
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<input title="Search" id="gsearchButton" class="gsc-search-button" name="sa" value="Search" type="submit">
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<div class="greytext">e.g. "adwords" or "open source"</div>
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</div>
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</form>
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</div> <!-- end searchForm -->
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</div> <!-- end search -->
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</div> <!-- end gc-header -->
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<div id="codesiteContent">
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<a id="gc-topnav-anchor"></a>
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<div id="gc-topnav"><img id="gc-star" src="04_gaTrackingEcommerce-Dateien/star_off.gif" height="15" width="15">
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<h1 class="mozilla">Google Analytics</h1>
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<ul id="docs" class="gc-topnav-tabs">
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<li id="home_link">
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<a href="http://code.google.com/apis/analytics/" title="Google Analytics home page">Home</a>
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</li>
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<li id="docs_link">
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<a href="http://code.google.com/apis/analytics/docs/index.html" class="selected" title="Official Google Analytics documentation">Docs</a>
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</li>
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<li id="faq_link">
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<a href="http://code.google.com/apis/analytics/docs/gdata/gdataFAQ.html" title="Answers to frequently asked questions about Google Analytics">FAQ</a>
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</li>
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<li id="articles_link">
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<a href="http://code.google.com/apis/analytics/docs/gdata/gdataArticlesCode.html" title="Focused articles and tutorials for Google Analytics developers">Articles</a>
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</li>
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<li>
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<a href="http://analytics.blogspot.com/" title="Official Google Analytics blog">Blog</a>
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</li>
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<li>
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<a href="http://code.google.com/apis/analytics/groups/groups.html" title="Google Analytics developer forum">Forum</a>
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</li>
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<li>
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<a href="http://www.google.com/analytics/tos.html" title="Google Analytics terms of service">Terms</a>
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</li>
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</ul>
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</div> <!-- end gc-topnav -->
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<div class="g-section g-tpl-210">
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<div class="g-unit g-first" id="gc-toc">
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<link href="04_gaTrackingEcommerce-Dateien/local_extensions.css" rel="stylesheet" type="text/css">
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-0">
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<li>
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<ul>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Overview"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Overview" class="tlw-control tlw-plus"></a><span class="tlw-title"><strong>Overview</strong></span></div><ul style="display: none;" id="0-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsOverview.html">Functional Overview</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsAccounts.html">Accounts & Profiles</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html">Cookies</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsDomains.html">Domains & Directories</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html">Sampling</a></li>
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</ul>
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</li>
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</ul>
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</li>
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</ul>
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<div class="dottedLine"></div>
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<div class="sectionTitle"><span class="sectionFont">Tracking Code</span></div>
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-1" style="margin-top: -15px;">
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<li>
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<ul>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/home.html">Home</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Getting Started"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Collapse Getting Started" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html">Getting Started</a></div><ul style="display: block;" id="1-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncUsageGuide.html">Async Usage</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncMigrationExamples.html">Async Migration</a></li>
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<li class="selected"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html">Ecommerce Tracking</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Event Tracking"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Event Tracking" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerOverview.html">Event Tracking</a></div><ul style="display: none;" id="1-sub-1">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html">Implementing</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerWrappers.html">Extending</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Cross-Domain Tracking</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTraffic.html">Traffic Sources</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Visitor Configuration"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Collapse Visitor Configuration" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitors.html">Visitor Configuration</a></div><ul style="display: block;" id="1-sub-2">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html">Custom Variables</a></li>
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<li class="deprecated"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitorSegments.html">Custom Visitor Segments</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingOverview.html">Traditional Snippet</a></li>
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</ul>
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</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Tracking Reference"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Tracking Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html">Tracking Reference</a></div><ul style="display: none;" id="1-sub-3">
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<li>Global Objects
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<ul>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gat.html">_gat</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gaq.html">_gaq</a></li>
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</ul>
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</li><li>Tracker Objects
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<ul class="treelist tlw-processed tlw-instance-2">
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html">Basic Configuration</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html">Campaign Tracking</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiDomainDirectory.html">Domains & Directories</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html">Ecommerce</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEventTracking.html">Event Tracking</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html">Search Engines and Referrers</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiWebClient.html">Web Client</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiUrchin.html">Urchin Server</a></li>
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</ul>
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</li>
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</ul>
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</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Libraries"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Libraries" class="tlw-control tlw-plus"></a><span class="tlw-title">Libraries</span></div><ul style="display: none;" id="1-sub-4">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gadgetTracking.html">Gadgets</a></li>
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<li><a href="http://code.google.com/chrome/extensions/trunk/tut_analytics.html">Chrome Extensions</a></li>
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<li><a style="text-decoration: none;" href="http://code.google.com/mobile/analytics/docs/"><span style="text-decoration: underline;">Mobile</span><span class="new"> Updated</span></a> (Labs <img src="04_gaTrackingEcommerce-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Flash/Flex (Labs )"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Flash/Flex (Labs )" class="tlw-control tlw-plus"></a><span class="tlw-title"><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingIntro.html">Flash/Flex</a> (Labs <img src="04_gaTrackingEcommerce-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></div><ul style="display: none;" id="1-sub-5">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlash.html">Flash Setup</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlex.html">Flex Setup</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/silverlightTrackingIntro.html">Silverlight</a> (Labs <img src="04_gaTrackingEcommerce-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
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</ul>
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</li>
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<li>
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<a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTroubleshooting.html">Troubleshooting</a>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/changelog.html">Changelog - ga.js</a></li>
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</ul>
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</li>
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</ul>
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<div class="dottedLine"></div>
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<div class="sectionTitle"><span class="sectionFont">Management API <span style="letter-spacing: normal;">(Labs <img src="04_gaTrackingEcommerce-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-3" style="margin-top: -15px;">
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<li>
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<ul class="treelist tlw-processed tlw-instance-4">
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/home.html">Home</a>
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</li><li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="3-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtAuthentication.html">Authorization</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtProtocol.html">Protocol</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJava.html">Java</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJavascript.html">Javascript</a></li>
|
||
</ul>
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||
</li>
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||
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtFeedReference.html">Feed Reference</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtLibraries.html">Libraries & Examples</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/changelog.html">Changelog</a></li>
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
|
||
<div class="dottedLine"></div>
|
||
<div class="sectionTitle"><span class="sectionFont">Export API <span style="letter-spacing: normal;">(Labs <img src="04_gaTrackingEcommerce-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
|
||
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-5" style="margin-top: -15px;">
|
||
<li>
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||
<ul>
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||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/home.html">Home</a></li>
|
||
<li style="padding-top: 0pt; padding-bottom: 0pt;">
|
||
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="5-sub-0">
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataAuthentication.html">Authorization</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataProtocol.html">Protocol</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJava.html">Java</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJavascript.html">Javascript</a></li>
|
||
<li style="padding-top: 0pt; padding-bottom: 0pt;">
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||
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Version 1.0"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Version 1.0" class="tlw-control tlw-plus"></a><span class="tlw-title">Version 1.0</span></div><ul style="display: none;" id="5-sub-1">
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataProtocol.html">Protocol</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJava.html">Java</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJavascript.html">Javascript</a></li>
|
||
</ul></li>
|
||
</ul>
|
||
</li>
|
||
<li style="padding-top: 0pt; padding-bottom: 0pt;">
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||
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Feed Reference"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Feed Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReference.html">Feed Reference</a></div><ul style="display: none;" id="5-sub-2">
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceAccountFeed.html">Account Feed</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDataFeed.html">Data Feed</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataCommonQueries.html">Common Queries</a>
|
||
</li><li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html">Query Explorer</a></li>
|
||
</ul></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDimensionsMetrics.html">Dimensions & Metrics</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataLibraries.html">Libraries & Examples</a></li>
|
||
|
||
<li style="padding-top: 0pt; padding-bottom: 0pt;">
|
||
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Changelog & Issues"><img src="04_gaTrackingEcommerce-Dateien/cleardot.gif" alt="Expand Changelog & Issues" class="tlw-control tlw-plus"></a><span class="tlw-title">Changelog & Issues</span></div><ul style="display: none;" id="5-sub-3">
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/changelog.html">Changelog</a></li>
|
||
<li><a href="http://code.google.com/p/gdata-issues/issues/list?can=2&q=label:API-Analytics&colspec=API+ID+Type+Status+Priority+Stars+Summary&cells=tiles">Issue Tracker</a></li>
|
||
</ul>
|
||
</li>
|
||
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
|
||
<div class="dottedLine"></div>
|
||
<div class="sectionTitle"><span class="sectionFont">Website Optimizer <span style="letter-spacing: normal;">(Labs <img src="04_gaTrackingEcommerce-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
|
||
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-6" style="margin-top: -15px;">
|
||
<li>
|
||
<ul>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/index.html">Getting Started</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/commonTasks.html">Common Tasks</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/feedReference.html">Feed Reference</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/gwoFAQ.html">FAQ</a></li>
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
<a class="hidden" href="#gc-topnav-anchor">More Google Analytics resource links</a>
|
||
</div>
|
||
|
||
<div style="position: relative;" class="g-unit" id="gc-pagecontent">
|
||
|
||
<script type="text/javascript">CODESITE_docEarlyProcessing();</script>
|
||
|
||
|
||
<h1 class="page_title">Ecommerce Tracking</h1>
|
||
|
||
|
||
|
||
|
||
<p>Before Google Analytics can report ecommerce activity for your
|
||
website, you must enable ecommerce tracking on the profile settings page
|
||
for your website. After that, you must implement the <code>ga.js</code>
|
||
ecommerce tracking methods in your shopping cart pages or through your
|
||
ecommerce software. The collection of ecommerce methods work together to
|
||
send each user's transaction information to the Google Analytics
|
||
database as it occurs. In this way, Analytics can link a specific
|
||
referral source to a conversion or purchase. Most template-driven
|
||
ecommerce engines can be modified to include this information hidden in
|
||
the order confirmation page.</p>
|
||
|
||
<table class="columns">
|
||
<tbody><tr>
|
||
<td>
|
||
<ol class="toc">
|
||
<li><a href="#General">General Guidelines</a></li>
|
||
<li><a href="#Guidelines">Guidelines</a></li>
|
||
<li><a href="#Example">Complete Example</a></li>
|
||
</ol>
|
||
</td>
|
||
</tr>
|
||
</tbody></table>
|
||
|
||
<h2 id="General">General Process</h2>
|
||
<p>The basic process for tracking ecommerce using Google Analytics can
|
||
best be described by summarizing the three methods required for tracking
|
||
ecommerce transactions on your site. These methods are described in the
|
||
order in which you should invoke them in your shopping cart or
|
||
ecommerce software.</p>
|
||
<ol>
|
||
<li><strong>Create a transaction object.</strong>
|
||
<p>Use the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._addTrans"><code>_addTrans()</code></a>
|
||
method to intialize a transaction object. The transaction object stores
|
||
all the related information about a single transaction, such as the
|
||
order ID, shipping charges, and billing address. The information in the
|
||
transaction object is associated with its items by means of the order
|
||
IDs for the transaction and all items, which should be the same ID.</p>
|
||
</li>
|
||
<li><strong>Add items to the transaction.</strong>
|
||
<p>The <code><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._addItem">_addItem()</a></code> method
|
||
tracks information about each individual item in the user's shopping cart
|
||
and associates the item with each transaction via the <code>orderId</code> field.
|
||
This method tracks the details about a particular item, such as SKU, price,
|
||
category, and quantity. </p>
|
||
</li>
|
||
<li><strong>Submit the transaction to the Analytics servers.</strong>
|
||
<p>The <code><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._trackTrans">_trackTrans()</a></code>
|
||
method confirms that a purchase has occurred, and all data that has
|
||
been built up in the transaction object is finalized as a transaction.</p>
|
||
</li>
|
||
</ol>
|
||
<p>There are many ways that this information can be retrieved from the
|
||
ecommerce engine. Some ecommerce engines write the purchase information
|
||
to a hidden form that you can use, others keep the information in a
|
||
database that you can retrieve, and others store the information in a
|
||
cookie. Some of the more popular ecommerce engines that recognize
|
||
Google Analytics provide their own modules to simplify order tracking
|
||
for Analytics.</p>
|
||
<h2 id="Guidelines">Guidelines</h2>
|
||
<p>Keep in mind the following when implementing ecommerce tracking.</p>
|
||
<ul>
|
||
<li><strong>The SKU code is a required parameter for every item that is added to the transaction. </strong><br>
|
||
If a transaction contains multiple items and the SKU is not supplied for
|
||
every item, a GIF request is sent only for the last item added to the transaction
|
||
for which a SKU is provided. In addition, if your inventory has different
|
||
items with the same SKU, and a visitor purchases both of them, you will
|
||
receive data for only the most recently added. For this reason, you should
|
||
make sure that each item you offer has a unique SKU.</li>
|
||
<li><strong>The argument list for <code>_addTrans()</code> and <code>_addItem()</code> is matched by position. </strong><br>
|
||
While not all arguments are required, you should supply an empty
|
||
placeholder for unspecified arguments to avoid errors. For example, you
|
||
would add an item containing only order ID, sku, price, and quantity
|
||
like this:
|
||
<pre>_addItem("54321", "12345", "", "", "55.95", "1");</pre>
|
||
</li>
|
||
<li><strong>The values for the <code>price</code> and <code>total</code> parameters must be supplied as integers, and are not affiliated with any currency value.</strong><br>
|
||
For these parameters, either a comma or a period in the value indicates a fractional value. So, for example, if you provide <code>1,996.00</code> as the value for the <code>total</code>, it is recorded as <code>1.996</code>,
|
||
not as $1,996.00. This is because the format for this parameter is a
|
||
simple integer format and commas and other currency indicators are not
|
||
recognized. In addition, because these values are recorded as integers,
|
||
there is no association with any currency. Consequently, any currency
|
||
conversion that you require must be first handled by your ecommerce
|
||
software before you pass the data to Analytics.</li>
|
||
<li><strong>If you are implementing ecommerce tracking and using a
|
||
3rd-party shopping cart, you will likely need to configure cross-domain
|
||
tracking as well.</strong> <br>
|
||
See the section on "<a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Cross Domain Tracking</a>" for details.</li>
|
||
<li><strong>While not strictly required, it is a good idea to call <code>_trackPageview()</code> on your receipt page if you want to associate that particular page with the transaction data.</strong></li>
|
||
</ul>
|
||
|
||
<h2 id="Example">Complete Example</h2>
|
||
<p>The following example illustrates a sample configuration of ecommerce tracking
|
||
on a receipt page using all three methods. The use of <code>_trackPageview()</code> associates
|
||
the transaction with the page entitled <em>Receipt for your clothing purchase
|
||
from Acme Clothing</em>. </p>
|
||
|
||
<div class="tog-box tog-expanded">
|
||
<p class="tog-header"><img class="tog-img" src="04_gaTrackingEcommerce-Dateien/minus_sm.gif"><strong>Asynchronous Syntax (recommended)</strong></p>
|
||
<div class="tog-content">
|
||
|
||
<pre class="prettyprint"><span class="tag"><html></span><span class="pln"><br></span><span class="tag"><head></span><span class="pln"><br></span><span class="tag"><title></span><span class="pln">Receipt for your clothing purchase from Acme Clothing</span><span class="tag"></title></span><span class="pln"><br></span><span class="tag"><script</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">"text/javascript"</span><span class="tag">></span><span class="pln"><br><br> </span><span class="kwd">var</span><span class="pln"> _gaq </span><span class="pun">=</span><span class="pln"> _gaq </span><span class="pun">||</span><span class="pln"> </span><span class="pun">[];</span><span class="pln"><br> _gaq</span><span class="pun">.</span><span class="pln">push</span><span class="pun">([</span><span class="str">'_setAccount'</span><span class="pun">,</span><span class="pln"> </span><span class="str">'UA-XXXXX-X'</span><span class="pun">]);</span><span class="pln"><br> _gaq</span><span class="pun">.</span><span class="pln">push</span><span class="pun">([</span><span class="str">'</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._trackPageview"><span class="str">_trackPageview</span></a><span class="str">'</span><span class="pun">]);</span><span class="pln"><br> _gaq</span><span class="pun">.</span><span class="pln">push</span><span class="pun">([</span><span class="str">'</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._addTrans"><span class="str">_addTrans</span></a><span class="str">'</span><span class="pun">,</span><span class="pln"><br> </span><span class="str">'1234'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// order ID - required</span><span class="pln"><br> </span><span class="str">'Acme Clothing'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// affiliation or store name</span><span class="pln"><br> </span><span class="str">'11.99'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// total - required</span><span class="pln"><br> </span><span class="str">'1.29'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// tax</span><span class="pln"><br> </span><span class="str">'5'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// shipping</span><span class="pln"><br> </span><span class="str">'San Jose'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// city</span><span class="pln"><br> </span><span class="str">'California'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// state or province</span><span class="pln"><br> </span><span class="str">'USA'</span><span class="pln"> </span><span class="com">// country</span><span class="pln"><br> </span><span class="pun">]);</span><span class="pln"><br><br> </span><span class="com">// add item might be called for every item in the shopping cart</span><span class="pln"><br> </span><span class="com">// where your ecommerce engine loops through each item in the cart and</span><span class="pln"><br> </span><span class="com">// prints out _addItem for each</span><span class="pln"><br> _gaq</span><span class="pun">.</span><span class="pln">push</span><span class="pun">([</span><span class="str">'</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._addItem"><span class="str">_addItem</span></a><span class="str">'</span><span class="pun">,</span><span class="pln"><br> </span><span class="str">'1234'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// order ID - required</span><span class="pln"><br> </span><span class="str">'DD44'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// SKU/code - required</span><span class="pln"><br> </span><span class="str">'T-Shirt'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// product name</span><span class="pln"><br> </span><span class="str">'Green Medium'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// category or variation</span><span class="pln"><br> </span><span class="str">'11.99'</span><span class="pun">,</span><span class="pln"> </span><span class="com">// unit price - required</span><span class="pln"><br> </span><span class="str">'1'</span><span class="pln"> </span><span class="com">// quantity - required</span><span class="pln"><br> </span><span class="pun">]);</span><span class="pln"><br> _gaq</span><span class="pun">.</span><span class="pln">push</span><span class="pun">([</span><span class="str">'</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._trackTrans"><span class="str">_trackTrans</span></a><span class="str">'</span><span class="pun">]);</span><span class="pln"> </span><span class="com">//submits transaction to the Analytics servers</span><span class="pln"><br><br> </span><span class="pun">(</span><span class="kwd">function</span><span class="pun">()</span><span class="pln"> </span><span class="pun">{</span><span class="pln"><br> </span><span class="kwd">var</span><span class="pln"> ga </span><span class="pun">=</span><span class="pln"> document</span><span class="pun">.</span><span class="pln">createElement</span><span class="pun">(</span><span class="str">'script'</span><span class="pun">);</span><span class="pln"> ga</span><span class="pun">.</span><span class="pln">type </span><span class="pun">=</span><span class="pln"> </span><span class="str">'text/javascript'</span><span class="pun">;</span><span class="pln"> ga</span><span class="pun">.</span><span class="pln">async </span><span class="pun">=</span><span class="pln"> </span><span class="kwd">true</span><span class="pun">;</span><span class="pln"><br> ga</span><span class="pun">.</span><span class="pln">src </span><span class="pun">=</span><span class="pln"> </span><span class="pun">(</span><span class="str">'https:'</span><span class="pln"> </span><span class="pun">==</span><span class="pln"> document</span><span class="pun">.</span><span class="pln">location</span><span class="pun">.</span><span class="pln">protocol </span><span class="pun">?</span><span class="pln"> </span><span class="str">'https://ssl'</span><span class="pln"> </span><span class="pun">:</span><span class="pln"> </span><span class="str">'http://www'</span><span class="pun">)</span><span class="pln"> </span><span class="pun">+</span><span class="pln"> </span><span class="str">'.google-analytics.com/ga.js'</span><span class="pun">;</span><span class="pln"><br> </span><span class="kwd">var</span><span class="pln"> s </span><span class="pun">=</span><span class="pln"> document</span><span class="pun">.</span><span class="pln">getElementsByTagName</span><span class="pun">(</span><span class="str">'script'</span><span class="pun">)[</span><span class="lit">0</span><span class="pun">];</span><span class="pln"> s</span><span class="pun">.</span><span class="pln">parentNode</span><span class="pun">.</span><span class="pln">insertBefore</span><span class="pun">(</span><span class="pln">ga</span><span class="pun">,</span><span class="pln"> s</span><span class="pun">);</span><span class="pln"><br> </span><span class="pun">})();</span><span class="pln"><br><br></span><span class="tag"></script></span><span class="pln"><br></span><span class="tag"></head></span><span class="pln"><br></span><span class="tag"><body></span><span class="pln"><br><br> Thank you for your order. You will receive an email containing all your order details.<br><br></span><span class="tag"></body></span><span class="pln"><br></span><span class="tag"></html></span></pre>
|
||
</div></div>
|
||
|
||
<div class="tog-box tog-expanded">
|
||
<p class="tog-header"><img class="tog-img" src="04_gaTrackingEcommerce-Dateien/minus_sm.gif"><strong>Traditional Syntax</strong></p>
|
||
<div class="tog-content">
|
||
<pre class="prettyprint"><span class="tag"><html></span><span class="pln"><br></span><span class="tag"><head></span><span class="pln"><br></span><span class="tag"><title></span><span class="pln">Receipt for your clothing purchase from Acme Clothing</span><span class="tag"></title></span><span class="pln"><br></span><span class="tag"></head></span><span class="pln"><br><br></span><span class="tag"><body></span><span class="pln"><br><br> Thank you for your order. You will receive an email containing all your order details.<br><br><br></span><span class="tag"><script</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">"text/javascript"</span><span class="tag">></span><span class="pln"><br> </span><span class="kwd">var</span><span class="pln"> gaJsHost </span><span class="pun">=</span><span class="pln"> </span><span class="pun">((</span><span class="str">"https:"</span><span class="pln"> </span><span class="pun">==</span><span class="pln"> document</span><span class="pun">.</span><span class="pln">location</span><span class="pun">.</span><span class="pln">protocol </span><span class="pun">)</span><span class="pln"> </span><span class="pun">?</span><span class="pln"> </span><span class="str">"https://ssl."</span><span class="pln"> </span><span class="pun">:</span><span class="pln"> </span><span class="str">"http://www."</span><span class="pun">);</span><span class="pln"><br> document</span><span class="pun">.</span><span class="pln">write</span><span class="pun">(</span><span class="pln">unescape</span><span class="pun">(</span><span class="str">"%3Cscript src='"</span><span class="pln"> </span><span class="pun">+</span><span class="pln"> gaJsHost </span><span class="pun">+</span><span class="pln"> </span><span class="str">"google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"</span><span class="pun">));</span><span class="pln"><br></span><span class="tag"></script></span><span class="pln"><br></span><span class="tag"><script</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">"text/javascript"</span><span class="tag">></span><span class="pln"><br></span><span class="kwd">try</span><span class="pun">{</span><span class="pln"><br> </span><span class="kwd">var</span><span class="pln"> pageTracker </span><span class="pun">=</span><span class="pln"> _gat</span><span class="pun">.</span><span class="pln">_getTracker</span><span class="pun">(</span><span class="str">"UA-xxxxx-x"</span><span class="pun">);</span><span class="pln"><br> pageTracker</span><span class="pun">.</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html#_gat.GA_Tracker_._trackPageview"><span class="pln">_trackPageview</span><span class="pun">()</span></a><span class="pun">;</span><span class="pln"><br> pageTracker</span><span class="pun">.</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._addTrans"><span class="pln">_addTrans</span></a><span class="pun">(</span><span class="pln"><br> </span><span class="str">"1234"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// order ID - required</span><span class="pln"><br> </span><span class="str">"Womens Apparel"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// affiliation or store name</span><span class="pln"><br> </span><span class="str">"11.99"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// total - required</span><span class="pln"><br> </span><span class="str">"1.29"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// tax</span><span class="pln"><br> </span><span class="str">"15.00"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// shipping</span><span class="pln"><br> </span><span class="str">"San Jose"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// city</span><span class="pln"><br> </span><span class="str">"California"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// state or province</span><span class="pln"><br> </span><span class="str">"USA"</span><span class="pln"> </span><span class="com">// country</span><span class="pln"><br> </span><span class="pun">);</span><span class="pln"><br><br><br> </span><span class="com">// add item might be called for every item in the shopping cart</span><span class="pln"><br> </span><span class="com">// where your ecommerce engine loops through each item in the cart and</span><span class="pln"><br> </span><span class="com">// prints out _addItem for each </span><span class="pln"><br> pageTracker</span><span class="pun">.</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._addItem"><span class="pln">_addItem</span></a><span class="pun">(</span><span class="pln"><br> </span><span class="str">"1234"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// order ID - necessary to associate item with transaction</span><span class="pln"><br> </span><span class="str">"DD44"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// SKU/code - required</span><span class="pln"><br> </span><span class="str">"T-Shirt"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// product name</span><span class="pln"><br> </span><span class="str">"Olive Medium"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// category or variation</span><span class="pln"><br> </span><span class="str">"11.99"</span><span class="pun">,</span><span class="pln"> </span><span class="com">// unit price - required</span><span class="pln"><br> </span><span class="str">"1"</span><span class="pln"> </span><span class="com">// quantity - required</span><span class="pln"><br> </span><span class="pun">);</span><span class="pln"><br><br> pageTracker</span><span class="pun">.</span><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html#_gat.GA_Tracker_._trackTrans"><span class="pln">_trackTrans</span></a><span class="pun">();</span><span class="pln"> </span><span class="com">//submits transaction to the Analytics servers</span><span class="pln"><br></span><span class="pun">}</span><span class="pln"> </span><span class="kwd">catch</span><span class="pun">(</span><span class="pln">err</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{}</span><span class="pln"><br></span><span class="tag"></script></span><span class="pln"><br></span><span class="tag"></body></span><span class="pln"><br></span><span class="tag"></html></span></pre>
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