874 lines
46 KiB
HTML
874 lines
46 KiB
HTML
<!DOCTYPE HTML>
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<html><head>
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<meta http-equiv="content-type" content="text/html; charset=UTF-8">
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<title>Traffic Sources - Google Analytics - Google Code</title>
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<script type="text/javascript"><!--
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(function(){function a(){this.t={};this.tick=function(c){this.t[c]=(new Date).getTime()};this.tick("start")}var b=new a;window.jstiming={Timer:a,load:b};if(window.external&&window.external.pageT)window.jstiming.pt=window.external.pageT;})();
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var _tocPath_ = '/html/apis/analytics/_toc.ezt';
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var codesite_token = '56328469b0a0a7c65c4a395ddd8cde4c';
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var logged_in_user_email = 'dan1978@gmx.net';
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//--></script>
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<link href="09_gaTrackingTraffic-Dateien/codesite.css" type="text/css" rel="stylesheet">
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<script src="09_gaTrackingTraffic-Dateien/codesite_head.js" type="text/javascript"></script>
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<script type="text/javascript">CODESITE_CSITimer['load'].tick('bhs');</script>
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<link rel="search" type="application/opensearchdescription+xml" title="Google Code" href="http://code.google.com/osd.xml">
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<!--[if IE]><link rel="stylesheet" type="text/css" href="/css/iehacks.css"><![endif]-->
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<link href="09_gaTrackingTraffic-Dateien/semantic_headers.css" rel="stylesheet" type="text/css">
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<link href="09_gaTrackingTraffic-Dateien/local_extensions.css" rel="stylesheet" type="text/css">
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<script type="text/javascript" src="09_gaTrackingTraffic-Dateien/custom_tracker_min.js"></script>
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<script src="09_gaTrackingTraffic-Dateien/ga.js" async="" type="text/javascript"></script></head><body class="gc-documentation">
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<div id="gb">
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<span>
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<b>dan1978@gmx.net</b>
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<a href="http://code.google.com/u/dan1978@gmx.net/" id="projects-dropdown" onclick="return false;"><span style="text-decoration: underline;">My favorites</span> <span style="font-size: 0.75em;">▼</span></a>
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<a id="lang-dropdown" href="http://code.google.com/" onclick="return false;"><span style="text-decoration: underline;">English</span> <span style="font-size: 0.75em;">▼</span></a>
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| <a href="http://www.google.com/accounts/Logout?continue=http%3A%2F%2Fcode.google.com%2Fintl%2Fde%2Fapis%2Fanalytics%2Fdocs%2Ftracking%2FgaTrackingTraffic.html" onclick="CODESITE_click('/gb/sc/signout');"><span style="text-decoration: underline;">Sign out</span></a>
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</span>
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</div>
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<div class="gbh" style="left: 0px;"></div>
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<div class="gbh" style="right: 0px;"></div>
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<div id="gc-container">
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<a id="top"></a>
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<div id="skipto">
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<a href="#gc-pagecontent">Skip to page content</a>
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<a href="#gc-toc">Skip to main navigation</a>
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</div>
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<div id="gc-header">
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<div id="logo"><a href="http://code.google.com/">
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<img src="09_gaTrackingTraffic-Dateien/code_logo.gif" alt="Google Code" style="border: 0pt none; margin: 3px 0pt 0pt;" height="40" width="167">
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</a></div>
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<div id="search">
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<div id="searchForm">
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<form id="cse" action="http://www.google.com/cse" accept-charset="utf-8" onsubmit="executeGSearch(document.getElementById('gsearchInput').value); return false;">
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<noscript>
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<input type="hidden" name="cref" value="http://code.google.com/cse/googlecode-context.xml">
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</noscript>
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<div id="gsc-search-box">
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<input id="gsearchInput" name="q" maxlength="2048" class="gsc-input" autocomplete="off" title="Google Code Search" style="width: 345px;" type="text">
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<div id="cs-searchresults" onclick="event.cancelBubble = true;"></div>
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<input title="Search" id="gsearchButton" class="gsc-search-button" name="sa" value="Search" type="submit">
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<div class="greytext">e.g. "adwords" or "open source"</div>
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</div>
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</form>
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</div> <!-- end searchForm -->
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</div> <!-- end search -->
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</div> <!-- end gc-header -->
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<div id="codesiteContent">
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<a id="gc-topnav-anchor"></a>
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<div id="gc-topnav"><img id="gc-star" src="09_gaTrackingTraffic-Dateien/star_off.gif" height="15" width="15">
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<h1 class="mozilla">Google Analytics</h1>
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<ul id="docs" class="gc-topnav-tabs">
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<li id="home_link">
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<a href="http://code.google.com/apis/analytics/" title="Google Analytics home page">Home</a>
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</li>
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<li id="docs_link">
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<a href="http://code.google.com/apis/analytics/docs/index.html" class="selected" title="Official Google Analytics documentation">Docs</a>
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</li>
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<li id="faq_link">
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<a href="http://code.google.com/apis/analytics/docs/gdata/gdataFAQ.html" title="Answers to frequently asked questions about Google Analytics">FAQ</a>
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</li>
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<li id="articles_link">
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<a href="http://code.google.com/apis/analytics/docs/gdata/gdataArticlesCode.html" title="Focused articles and tutorials for Google Analytics developers">Articles</a>
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</li>
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<li>
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<a href="http://analytics.blogspot.com/" title="Official Google Analytics blog">Blog</a>
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</li>
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<li>
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<a href="http://code.google.com/apis/analytics/groups/groups.html" title="Google Analytics developer forum">Forum</a>
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</li>
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<li>
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<a href="http://www.google.com/analytics/tos.html" title="Google Analytics terms of service">Terms</a>
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</li>
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</ul>
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</div> <!-- end gc-topnav -->
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<div class="g-section g-tpl-210">
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<div class="g-unit g-first" id="gc-toc">
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<link href="09_gaTrackingTraffic-Dateien/local_extensions.css" rel="stylesheet" type="text/css">
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-0">
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<li>
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<ul>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Overview"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Overview" class="tlw-control tlw-plus"></a><span class="tlw-title"><strong>Overview</strong></span></div><ul style="display: none;" id="0-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsOverview.html">Functional Overview</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsAccounts.html">Accounts & Profiles</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html">Cookies</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsDomains.html">Domains & Directories</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html">Sampling</a></li>
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</ul>
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</li>
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</ul>
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</li>
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</ul>
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<div class="dottedLine"></div>
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<div class="sectionTitle"><span class="sectionFont">Tracking Code</span></div>
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-1" style="margin-top: -15px;">
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<li>
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<ul>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/home.html">Home</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Getting Started"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Collapse Getting Started" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html">Getting Started</a></div><ul style="display: block;" id="1-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncUsageGuide.html">Async Usage</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncMigrationExamples.html">Async Migration</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html">Ecommerce Tracking</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Event Tracking"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Event Tracking" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerOverview.html">Event Tracking</a></div><ul style="display: none;" id="1-sub-1">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html">Implementing</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerWrappers.html">Extending</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Cross-Domain Tracking</a></li>
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<li class="selected"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTraffic.html">Traffic Sources</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Visitor Configuration"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Collapse Visitor Configuration" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitors.html">Visitor Configuration</a></div><ul style="display: block;" id="1-sub-2">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html">Custom Variables</a></li>
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<li class="deprecated"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitorSegments.html">Custom Visitor Segments</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingOverview.html">Traditional Snippet</a></li>
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</ul>
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</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Tracking Reference"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Tracking Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html">Tracking Reference</a></div><ul style="display: none;" id="1-sub-3">
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<li>Global Objects
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<ul>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gat.html">_gat</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gaq.html">_gaq</a></li>
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</ul>
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</li><li>Tracker Objects
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<ul class="treelist tlw-processed tlw-instance-2">
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html">Basic Configuration</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html">Campaign Tracking</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiDomainDirectory.html">Domains & Directories</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html">Ecommerce</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEventTracking.html">Event Tracking</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html">Search Engines and Referrers</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiWebClient.html">Web Client</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiUrchin.html">Urchin Server</a></li>
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</ul>
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</li>
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</ul>
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</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Libraries"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Libraries" class="tlw-control tlw-plus"></a><span class="tlw-title">Libraries</span></div><ul style="display: none;" id="1-sub-4">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/gadgetTracking.html">Gadgets</a></li>
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<li><a href="http://code.google.com/chrome/extensions/trunk/tut_analytics.html">Chrome Extensions</a></li>
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<li><a style="text-decoration: none;" href="http://code.google.com/mobile/analytics/docs/"><span style="text-decoration: underline;">Mobile</span><span class="new"> Updated</span></a> (Labs <img src="09_gaTrackingTraffic-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Flash/Flex (Labs )"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Flash/Flex (Labs )" class="tlw-control tlw-plus"></a><span class="tlw-title"><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingIntro.html">Flash/Flex</a> (Labs <img src="09_gaTrackingTraffic-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></div><ul style="display: none;" id="1-sub-5">
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlash.html">Flash Setup</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlex.html">Flex Setup</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/tracking/silverlightTrackingIntro.html">Silverlight</a> (Labs <img src="09_gaTrackingTraffic-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
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</ul>
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</li>
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<li>
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<a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTroubleshooting.html">Troubleshooting</a>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/gaJS/changelog.html">Changelog - ga.js</a></li>
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</ul>
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</li>
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</ul>
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<div class="dottedLine"></div>
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<div class="sectionTitle"><span class="sectionFont">Management API <span style="letter-spacing: normal;">(Labs <img src="09_gaTrackingTraffic-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-3" style="margin-top: -15px;">
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<li>
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<ul class="treelist tlw-processed tlw-instance-4">
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/home.html">Home</a>
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</li><li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="3-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtAuthentication.html">Authorization</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtProtocol.html">Protocol</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJava.html">Java</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJavascript.html">Javascript</a></li>
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</ul>
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</li>
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtFeedReference.html">Feed Reference</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtLibraries.html">Libraries & Examples</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/mgmt/changelog.html">Changelog</a></li>
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</ul>
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</li>
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</ul>
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<div class="dottedLine"></div>
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<div class="sectionTitle"><span class="sectionFont">Export API <span style="letter-spacing: normal;">(Labs <img src="09_gaTrackingTraffic-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
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<ul class="treelist tlw-nested-only tlw-processed tlw-instance-5" style="margin-top: -15px;">
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<li>
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<ul>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/home.html">Home</a></li>
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||
<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="5-sub-0">
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataAuthentication.html">Authorization</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataProtocol.html">Protocol</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJava.html">Java</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJavascript.html">Javascript</a></li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Version 1.0"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Version 1.0" class="tlw-control tlw-plus"></a><span class="tlw-title">Version 1.0</span></div><ul style="display: none;" id="5-sub-1">
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataProtocol.html">Protocol</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJava.html">Java</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJavascript.html">Javascript</a></li>
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</ul></li>
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</ul>
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</li>
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<li style="padding-top: 0pt; padding-bottom: 0pt;">
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<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Feed Reference"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Feed Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReference.html">Feed Reference</a></div><ul style="display: none;" id="5-sub-2">
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceAccountFeed.html">Account Feed</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDataFeed.html">Data Feed</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataCommonQueries.html">Common Queries</a>
|
||
</li><li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html">Query Explorer</a></li>
|
||
</ul></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDimensionsMetrics.html">Dimensions & Metrics</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataLibraries.html">Libraries & Examples</a></li>
|
||
|
||
<li style="padding-top: 0pt; padding-bottom: 0pt;">
|
||
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Changelog & Issues"><img src="09_gaTrackingTraffic-Dateien/cleardot.gif" alt="Expand Changelog & Issues" class="tlw-control tlw-plus"></a><span class="tlw-title">Changelog & Issues</span></div><ul style="display: none;" id="5-sub-3">
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gdata/changelog.html">Changelog</a></li>
|
||
<li><a href="http://code.google.com/p/gdata-issues/issues/list?can=2&q=label:API-Analytics&colspec=API+ID+Type+Status+Priority+Stars+Summary&cells=tiles">Issue Tracker</a></li>
|
||
</ul>
|
||
</li>
|
||
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
|
||
<div class="dottedLine"></div>
|
||
<div class="sectionTitle"><span class="sectionFont">Website Optimizer <span style="letter-spacing: normal;">(Labs <img src="09_gaTrackingTraffic-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
|
||
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-6" style="margin-top: -15px;">
|
||
<li>
|
||
<ul>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/index.html">Getting Started</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/commonTasks.html">Common Tasks</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/feedReference.html">Feed Reference</a></li>
|
||
<li><a href="http://code.google.com/apis/analytics/docs/gwo/gwoFAQ.html">FAQ</a></li>
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
<a class="hidden" href="#gc-topnav-anchor">More Google Analytics resource links</a>
|
||
</div>
|
||
|
||
<div style="position: relative;" class="g-unit" id="gc-pagecontent">
|
||
|
||
<script type="text/javascript">CODESITE_docEarlyProcessing();</script>
|
||
|
||
|
||
<h1 class="page_title">Traffic Sources</h1>
|
||
|
||
|
||
|
||
|
||
<table class="columns" id="toc-list">
|
||
<tbody><tr>
|
||
<td>
|
||
<ol class="toc">
|
||
<li><a href="#Overview">Overview</a></li>
|
||
<li><a href="#campaignTracking">Campaign Tracking</a>
|
||
<ol>
|
||
<li><a href="#generalCampaign">General Campaign Features</a></li>
|
||
<li><a href="#customCampaignTracking">Custom Campaign Tracking</a></li>
|
||
</ol>
|
||
</li>
|
||
</ol>
|
||
</td>
|
||
<td>
|
||
<ol class="toc">
|
||
<li><a href="#searchEngine">Search Engine Configuration</a>
|
||
<ol>
|
||
<li><a href="#addingSearchEngine">Adding a Search Engine</a></li>
|
||
<li><a href="#removingSearchEngine">Removing a Search Engine as a Referrer</a></li>
|
||
<li><a href="#removingKeyword">Defining a Search Terms as Direct Traffic</a></li>
|
||
</ol>
|
||
</li>
|
||
</ol>
|
||
</td>
|
||
</tr>
|
||
</tbody></table>
|
||
|
||
<h2 id="Overview">Overview</h2>
|
||
<p>This document covers how to customize the elements that are displayed
|
||
in the Traffic Sources section of the Google Analytics reporting
|
||
interface.
|
||
Google Analytics tracks traffic to your website from two basic
|
||
referring sources: </p>
|
||
<ul class="listhead">
|
||
<li>organic
|
||
<p>Organic campaigns can come from an unpaid search engine results
|
||
link, a referral from another website (such as a blog) and direct
|
||
traffic.</p>
|
||
</li>
|
||
<li>paid
|
||
<p>Paid campaigns can come from AdWords, paid search engine keywords, or paid ad campaigns from non-Adwords providers.</p>
|
||
</li>
|
||
</ul>
|
||
<p>Once a user reaches your site from one of these sources, that user's
|
||
visit is tagged with a campaign tracking cookie as coming from that
|
||
source. By default, subsequent visits to your site from other sources,
|
||
such as from a paid search engine link, an Adwords link, or a banner ad,
|
||
will override the earlier campaign cookie information. In that case,
|
||
the visit will then appear in your traffic reports as coming from a
|
||
different source. However, a direct traffic visit that follows a
|
||
referred visit will never override an existing campaign.</p>
|
||
<p class="backtotop"><a href="#top" class="backtotop">Back to Top</a></p>
|
||
<h2 id="campaignTracking">Campaign Tracking</h2>
|
||
<p>In its broadest definition, campaign tracking refers to a method of identifying
|
||
how users discover your site. Specifically, you use campaign tracking in
|
||
Google Analytics to accurately track online advertising campaigns to your website,
|
||
both from AdWords-generated campaigns as well as from other advertising sources.
|
||
You can use some of the campaign tracking customizations to adjust
|
||
whether subsequent ad referrals override earlier referrals to your site, either
|
||
organic or paid. </p>
|
||
<p>Before configuring campaign tracking using the <code>ga.js</code> campaign
|
||
tracking settings, you should understand how campaign tracking works in general
|
||
and how you can best use it to track advertising referrals to your site. The
|
||
following table lists a number of articles in the Help Center that describe
|
||
campaign tracking. The rest of this section describes campaign tracking settings
|
||
specific to the <code>ga.js</code> tracking code. </p>
|
||
<table id="camp-tracking-list">
|
||
<tbody><tr>
|
||
<th>Article</th>
|
||
<th>Description</th>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td><a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55579">Understanding Campaign Tracking</a></td>
|
||
<td>A high-level summary of campaign tracking applied to five marketing dimensions.</td>
|
||
</tr>
|
||
<tr>
|
||
<td><a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55540">How Campaign Tracking Works</a></td>
|
||
<td>Describes the process of campaign tracking, from setting up and
|
||
parsing a link, to logging campaign data in the Analytics reporting and
|
||
associating campaigns with goals in order to track user conversion.</td>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td><a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55518&topic=10998">Campaign Tracking URLs</a></td>
|
||
<td>Explains which types of URLs from referring sources need to be
|
||
modified with special variables, or "tagged." Describes the most common
|
||
types of fields used when constructing a URL.</td>
|
||
</tr>
|
||
<tr>
|
||
<td><a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578">URL Builder Tool</a></td>
|
||
<td>Tool you can use to automatically generate a campaign tracking URL if necessary.</td>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td><a href="http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55577">Using Your Own Campaign Tracking Variables</a></td>
|
||
<td>Describes how to modify the tracking code to track your own campaign variables for <code>urchin.js</code> tracking. See the information in this section for details on how to use <code>ga.js</code>
|
||
method calls to use your own campaign tracking variables with this
|
||
model. This article also contains information about filters you can set
|
||
if you are manually tagging your AdWords links.</td>
|
||
</tr>
|
||
</tbody></table>
|
||
<p class="backtotop"><a href="#top" class="backtotop">Back to Top</a></p>
|
||
|
||
<h3 id="generalCampaign">General Campaign Features</h3>
|
||
<p>Use these methods to control general characteristics of campaign behavior
|
||
on your entire site or a set of pages.</p>
|
||
<table id="campaign-methods-general">
|
||
<tbody><tr>
|
||
<th>Feature</th>
|
||
<th>Method</th>
|
||
<th>Description</th>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td>Disable Campaign Tracking</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampaignTrack">_setCampaignTrack()</a></td>
|
||
<td>Campaign tracking is enabled by default, but you can use this method
|
||
to disable campaign tracking and its associated cookies for a given page
|
||
or pages.</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Anchors in URLs</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setAllowAnchor">_setAllowAnchor()</a></td>
|
||
<td><p>Set this method to use the # sign as a query string delimiter in
|
||
campaign tracking URLs. </p>
|
||
<p>This method allows you to get reporting data
|
||
for campaign tracking parameters even if your site doesn't support query
|
||
parameters. For example, if your webserver hosts static content for speed
|
||
in page delivery, you will not be able to retrieve campaign tracking
|
||
data using the conventional query strings. In this case, you can use
|
||
the <code>_setAllowAnchor()</code> method
|
||
in your tracking code, which will reconfigure campaign tracking to retrieve
|
||
campaign URL strings after the anchor.</p></td>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td>Set Campaign Timeout</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampaignCookieTimeout">_setCampaignCookieTimeout()</a></td>
|
||
<td>By default, campaigns are tracked for 6 months, so that you can
|
||
determine over a 6-month period if visitors to your site convert based
|
||
on a specific campaign. However, you can use this method to adjust the
|
||
tracking life span for your campaigns.</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Campaign Overrides</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampNOKey">_setCampNOKey</a></td>
|
||
<td>By default, the most recent ad impression is the campaign that
|
||
is credited in your conversion tracking. If you prefer to associate the
|
||
first-most impressions to a conversion, use this method.</td>
|
||
</tr>
|
||
</tbody></table>
|
||
<h3 id="customCampaignTracking">Custom Campaign Tracking</h3>
|
||
<p>Google Analytics automatically
|
||
collects your Google AdWords data if you have linked
|
||
your Adwords account to your Analytics account. If you have non-AdWords keyword
|
||
links using other advertising sources, or if you want to track user clicks
|
||
to your site from email campaigns or similar sources, you can create custom
|
||
campaigns using the <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578">URL
|
||
Builder Tool</a>. The tables below describe
|
||
the <code>ga.js</code> methods
|
||
you can use to create customize campaign tracking behavior for your site. See
|
||
the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html">Campaign Tracking Reference</a> for specific
|
||
examples for these methods.</p>
|
||
<table id="campaign-methods-custom">
|
||
<tbody><tr>
|
||
<th>Variable Type</th>
|
||
<th>Method</th>
|
||
<th>Description</th>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td>Campaign Name</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampNameKey">_setCampNameKey</a></td>
|
||
<td>This variable is used to define the name of your campaign, which
|
||
appears in the Analytics reports on the top-level campaign report.</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Campaign Source</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampSourceKey">_setCampSourceKey</a></td>
|
||
<td>The source variable is typically used to define where the
|
||
campaign is originating from, such as a website name or a company. For
|
||
all campaigns, or for a particular campaign, this appears as <em>Source</em> under the <strong>Segment</strong> pull-down in the Analytics Reports.</td>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td>Campaign Medium</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampMediumKey">_setCampMediumKey</a></td>
|
||
<td>Typically used to define the type of the campaign, such as a
|
||
banner ad, email campaign, or click ad. For all campaigns, or for a
|
||
particular campaign, this appears as <em>Keyword</em> under the <strong>Segment</strong> pull-down in the Analytics Reports.</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Campaign Term</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampTermKey">_setCampTermKey</a></td>
|
||
<td>Defines the keyword terms for that ad. For all campaigns, or for a particular campaign, this appears as <em>Keyword</em> under the <strong>Segment</strong> pull-down in the Analytics Reports.</td>
|
||
</tr>
|
||
<tr class="alt">
|
||
<td>Campaign Content</td>
|
||
<td><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#_gat.GA_Tracker_._setCampContentKey">_setCampContentKey</a></td>
|
||
<td>Typically used to set the content description for that campaign
|
||
ad. For all campaigns, or for a particular campaign, this appears as <em>Ad Content</em> under the <strong>Segment</strong> pull-down in the Analytics Reports.</td>
|
||
</tr>
|
||
</tbody></table>
|
||
<p class="backtotop"><a href="#top" class="backtotop">Back to Top</a></p>
|
||
|
||
<h2 id="searchEngine">Search Engine Configuration</h2>
|
||
<p>By default, Google Analytics identifies the following list of websites as
|
||
search engine referrals in your reports. Referrals from search engines not
|
||
in the list are listed under the <em>Referring Sites</em> report. This is the
|
||
list of search
|
||
engines, indicated in order and listed by fully-qualified domain along with
|
||
each engine's query parameter.</p>
|
||
<p>Identification of a specific search engine occurs when search traffic
|
||
comes from a fully qualified domain where any part of that domain name matches
|
||
the search engine name, and that search engine uses the corresponding query
|
||
parameter. For example, if you have a sub-domain on your site such as
|
||
<code>search.example.com</code> which also uses the query parameter <code>q</code>,
|
||
then your Search Engine reports will display traffic from the engine <em>Search</em>
|
||
even though that traffic is part of your own sit search. To work around this, follow
|
||
the instructions below on <a href="#removingSearchEngine">Removing a Search Engine Referrer</a> to configure
|
||
search traffic behavior correctly for your setup. </p>
|
||
<table border="0" width="450">
|
||
<tbody><tr>
|
||
<th scope="col">Engine</th>
|
||
<th scope="col">Example Domain Names</th>
|
||
<th scope="col">Parameter</th>
|
||
</tr>
|
||
<tr>
|
||
<td>Daum</td>
|
||
<td><a href="http://www.daum.net/">http://www.daum.net/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Eniro </td>
|
||
<td><a href="http://www.eniro.se/">http://www.eniro.se/</a></td>
|
||
<td>search_word</td>
|
||
</tr>
|
||
<tr>
|
||
<td>
|
||
Naver </td>
|
||
<td><a href="http://www.naver.com/">http://www.naver.com/</a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Google</td>
|
||
<td>All Google Search domains (e.g. www.google.com, www.google.co.uk, etc)</td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Yahoo</td>
|
||
<td><a href="http://www.yahoo.com/">
|
||
http://www.yahoo.com/</a></td>
|
||
<td>p</td>
|
||
</tr>
|
||
<tr>
|
||
<td>MSN</td>
|
||
<td><a href="http://www.msn.com/">
|
||
http://www.msn.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Bing</td>
|
||
<td><a href="http://www.bing.com/">http://www.bing.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>AOL</td>
|
||
<td><a href="http://www.aol.com/">
|
||
http://www.aol.com/ </a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>AOL</td>
|
||
<td><a href="http://www.aol.com/"> http://www.aol.com/ </a></td>
|
||
<td>encquery</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Lycos</td>
|
||
<td><a href="http://www.lycos.com/">http://www.lycos.com/</a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Ask</td>
|
||
<td><a href="http://www.ask.com/">http://www.ask.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Altavista</td>
|
||
<td><a href="http://www.altavista.com/">
|
||
http://www.altavista.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Netscape</td>
|
||
<td><a href="http://search.netscape.com/">
|
||
http://search.netscape.com/</a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>CNN</td>
|
||
<td><a href="http://www.cnn.com/SEARCH/">
|
||
http://www.cnn.com/SEARCH/</a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>About</td>
|
||
<td><a href="http://www.about.com/">
|
||
http://www.about.com/</a></td>
|
||
<td>terms</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Mamma</td>
|
||
<td><a href="http://www.mamma.com/">
|
||
http://www.mamma.com/ </a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Alltheweb</td>
|
||
<td><a href="http://www.alltheweb.com/">http://www.alltheweb.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Voila</td>
|
||
<td><a href="http://www.voila.fr/">
|
||
http://www.voila.fr/</a></td>
|
||
<td>rdata</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Virgilio</td>
|
||
<td><a href="http://search.virgilio.it/">http://search.virgilio.it/</a></td>
|
||
<td>qs</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Live</td>
|
||
<td><a href="http://www.bing.com/">http://www.bing.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Baidu</td>
|
||
<td><a href="http://www.baidu.com/">http://www.baidu.com/</a></td>
|
||
<td>wd</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Alice</td>
|
||
<td><a href="http://www.alice.com/">http://www.alice.com/</a></td>
|
||
<td>qs</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Yandex</td>
|
||
<td><a href="http://www.yandex.com/">http://www.yandex.com/</a></td>
|
||
<td>text</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Najdi</td>
|
||
<td><a href="http://www.najdi.org.mk/">http://www.najdi.org.mk/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>AOL</td>
|
||
<td><a href="http://www.aol.com/"> http://www.aol.com/ </a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Mama</td>
|
||
<td><a href="http://www.mamma.com/">http://www.mamma.com/</a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Seznam</td>
|
||
<td><a href="http://www.seznam.cz/">http://www.seznam.cz/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Search</td>
|
||
<td><a href="http://www.search.com/">http://www.search.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Wirtulana Polska</td>
|
||
<td><a href="http://www.wp.pl/">http://www.wp.pl/</a></td>
|
||
<td>szukaj </td>
|
||
</tr>
|
||
<tr>
|
||
<td>O*NET</td>
|
||
<td><a href="http://online.onetcenter.org/">http://online.onetcenter.org/</a></td>
|
||
<td>qt</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Szukacz</td>
|
||
<td><a href="http://www.szukacz.pl/">http://www.szukacz.pl/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Yam</td>
|
||
<td><a href="http://www.yam.com/">http://www.yam.com/</a></td>
|
||
<td>k</td>
|
||
</tr>
|
||
<tr>
|
||
<td>PCHome</td>
|
||
<td><a href="http://www.pchome.com/">http://www.pchome.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Kvasir</td>
|
||
<td><a href="http://www.kvasir.no/">http://www.kvasir.no/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Sesam</td>
|
||
<td><a href="http://sesam.no/">http://sesam.no/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Ozu </td>
|
||
<td><a href="http://www.ozu.es/">http://www.ozu.es/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Terra</td>
|
||
<td><a href="http://www.terra.com/">http://www.terra.com/</a></td>
|
||
<td>query</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Mynet</td>
|
||
<td><a href="http://www.mynet.com/">http://www.mynet.com/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Ekolay</td>
|
||
<td><a href="http://www.ekolay.net/">http://www.ekolay.net/</a></td>
|
||
<td>q</td>
|
||
</tr>
|
||
<tr>
|
||
<td>Rambler</td>
|
||
<td><a href="http://www.rambler.ru/">http://www.rambler.ru/</a></td>
|
||
<td>words</td>
|
||
</tr>
|
||
</tbody></table>
|
||
<p class="backtotop"><a href="#top" class="backtotop">Back to Top</a></p>
|
||
|
||
<h3 id="addingSearchEngine">Adding a Site as a Search Engine Referrer</h3>
|
||
<p>Use the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html#_gat.GA_Tracker_._addOrganic"><code>_addOrganic()</code></a> method
|
||
to add additional search engines to the list. When you do this, you will also
|
||
specify the query term variable for that search engine, which is commonly a
|
||
single character or word (such as <em>q</em> or <em>query</em>) used in the
|
||
query parameter to demarcate the search string. Search engines are added to
|
||
the list in the order that they are called in your script, or you can set the
|
||
optional third parameter to <code>true</code> to add the engine to the beginning of the
|
||
list. You can clear our the entire search engine list by using the<code> <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html#_gat.GA_Tracker_._clearOrganic">_clearOrganic()</a></code> method,
|
||
such as if you want to start your search engine list from scratch.</p>
|
||
<h3 id="removingSearchEngine">Removing a Search Engine Referrer</h3>
|
||
<p>The Referring Sites report lists all websites that refer to your own site,
|
||
whether from a search engine result or from a link on another website. In some
|
||
cases, there might be sites that you administer that you want to exclude from
|
||
the list of referring sites, such as a link from an affiliated or linked site.
|
||
Traffic from sites that are excluded from the referrer list are counted as
|
||
direct traffic instead. Use the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html"><code>_addIgnoredRef()</code></a> method
|
||
to remove a website from the referrer list. You can clear the excluded referrers
|
||
list with the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html#_gat.GA_Tracker_._clearIgnoredRef"><code>_clearIgnoredRef()</code></a> method.</p>
|
||
|
||
<h3 id="removingKeyword">Defining a Search Terms as Direct Traffic</h3>
|
||
<p>When visitors reach your site by entering a search phrase into a search engine,
|
||
those terms used are listed as <em>keywords</em> in the Keywords report. In
|
||
some cases you might want to remove certain keywords or phrases from the Keywords
|
||
report and have them treated instead as direct traffic. For example, a user
|
||
can type your domain name <code>example.com</code> as a search phrase, and
|
||
that phrase is listed as a keyword in the report. You can use the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html#_gat.GA_Tracker_._addIgnoredOrganic"><code>_addIgnoredOrganic()</code></a> method
|
||
to treat a keyword as direct traffic. To revert to the default behavior, use
|
||
the<a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html#_gat.GA_Tracker_._clearIgnoredOrganic"><code> _clearIgnoredOrganic()</code></a> method,
|
||
which will clear out your keyword ignore list and treat all search engine terms
|
||
as keywords once more.</p>
|
||
<p class="backtotop"><a href="#top" class="backtotop">Back to Top</a></p>
|
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|
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