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GoogleServices/Sources/doku/05_eventTrackerOverview.html

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2011-02-27 00:25:02 +01:00
<!DOCTYPE HTML>
<html><head>
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<title>Event Tracking Overview - Google Analytics - Google Code</title>
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<a href="http://code.google.com/apis/analytics/" title="Google Analytics home page">Home</a>
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<li>
<ul>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Overview"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Overview" class="tlw-control tlw-plus"></a><span class="tlw-title"><strong>Overview</strong></span></div><ul style="display: none;" id="0-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsOverview.html">Functional Overview</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsAccounts.html">Accounts &amp; Profiles</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html">Cookies</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html">Sampling</a></li>
</ul>
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</ul>
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<div class="sectionTitle"><span class="sectionFont">Tracking Code</span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-1" style="margin-top: -15px;">
<li>
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/home.html">Home</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Getting Started"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Collapse Getting Started" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html">Getting Started</a></div><ul style="display: block;" id="1-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncUsageGuide.html">Async Usage</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncMigrationExamples.html">Async Migration</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html">Ecommerce Tracking</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch selected"><a href="javascript:void(0)" class="tlw-control" title="Collapse Event Tracking"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Collapse Event Tracking" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerOverview.html">Event Tracking</a></div><ul style="display: block;" id="1-sub-1">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html">Implementing</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerWrappers.html">Extending</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Cross-Domain Tracking</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTraffic.html">Traffic Sources</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Visitor Configuration"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Collapse Visitor Configuration" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitors.html">Visitor Configuration</a></div><ul style="display: block;" id="1-sub-2">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html">Custom Variables</a></li>
<li class="deprecated"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitorSegments.html">Custom Visitor Segments</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingOverview.html">Traditional Snippet</a></li>
</ul>
</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Tracking Reference"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Tracking Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html">Tracking Reference</a></div><ul style="display: none;" id="1-sub-3">
<li>Global Objects
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gat.html">_gat</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gaq.html">_gaq</a></li>
</ul>
</li><li>Tracker Objects
<ul class="treelist tlw-processed tlw-instance-2">
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html">Basic Configuration</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html">Campaign Tracking</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiDomainDirectory.html">Domains &amp; Directories</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html">Ecommerce</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEventTracking.html">Event Tracking</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html">Search Engines and Referrers</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiWebClient.html">Web Client</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiUrchin.html">Urchin Server</a></li>
</ul>
</li>
</ul>
</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Libraries"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Libraries" class="tlw-control tlw-plus"></a><span class="tlw-title">Libraries</span></div><ul style="display: none;" id="1-sub-4">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gadgetTracking.html">Gadgets</a></li>
<li><a href="http://code.google.com/chrome/extensions/trunk/tut_analytics.html">Chrome Extensions</a></li>
<li><a style="text-decoration: none;" href="http://code.google.com/mobile/analytics/docs/"><span style="text-decoration: underline;">Mobile</span><span class="new">&nbsp;&nbsp;Updated</span></a> (Labs <img src="05_eventTrackerOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Flash/Flex (Labs )"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Flash/Flex (Labs )" class="tlw-control tlw-plus"></a><span class="tlw-title"><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingIntro.html">Flash/Flex</a> (Labs <img src="05_eventTrackerOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></div><ul style="display: none;" id="1-sub-5">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlash.html">Flash Setup</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlex.html">Flex Setup</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/silverlightTrackingIntro.html">Silverlight</a> (Labs <img src="05_eventTrackerOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
</ul>
</li>
<li>
<a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTroubleshooting.html">Troubleshooting</a>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/changelog.html">Changelog - ga.js</a></li>
</ul>
</li>
</ul>
<div class="dottedLine"></div>
<div class="sectionTitle"><span class="sectionFont">Management API <span style="letter-spacing: normal;">(Labs <img src="05_eventTrackerOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-3" style="margin-top: -15px;">
<li>
<ul class="treelist tlw-processed tlw-instance-4">
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/home.html">Home</a>
</li><li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="3-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtAuthentication.html">Authorization</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtProtocol.html">Protocol</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJava.html">Java</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJavascript.html">Javascript</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtFeedReference.html">Feed Reference</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtLibraries.html">Libraries &amp; Examples</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/changelog.html">Changelog</a></li>
</ul>
</li>
</ul>
<div class="dottedLine"></div>
<div class="sectionTitle"><span class="sectionFont">Export API <span style="letter-spacing: normal;">(Labs <img src="05_eventTrackerOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-5" style="margin-top: -15px;">
<li>
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/home.html">Home</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="5-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataAuthentication.html">Authorization</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataProtocol.html">Protocol</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJava.html">Java</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJavascript.html">Javascript</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Version 1.0"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Version 1.0" class="tlw-control tlw-plus"></a><span class="tlw-title">Version 1.0</span></div><ul style="display: none;" id="5-sub-1">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataProtocol.html">Protocol</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJava.html">Java</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJavascript.html">Javascript</a></li>
</ul></li>
</ul>
</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Feed Reference"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Feed Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReference.html">Feed Reference</a></div><ul style="display: none;" id="5-sub-2">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceAccountFeed.html">Account Feed</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDataFeed.html">Data Feed</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataCommonQueries.html">Common Queries</a>
</li><li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html">Query Explorer</a></li>
</ul></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDimensionsMetrics.html">Dimensions &amp; Metrics</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataLibraries.html">Libraries &amp; Examples</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Changelog &amp; Issues"><img src="05_eventTrackerOverview-Dateien/cleardot.gif" alt="Expand Changelog &amp; Issues" class="tlw-control tlw-plus"></a><span class="tlw-title">Changelog &amp; Issues</span></div><ul style="display: none;" id="5-sub-3">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/changelog.html">Changelog</a></li>
<li><a href="http://code.google.com/p/gdata-issues/issues/list?can=2&amp;q=label:API-Analytics&amp;colspec=API+ID+Type+Status+Priority+Stars+Summary&amp;cells=tiles">Issue Tracker</a></li>
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<li><a href="http://code.google.com/apis/analytics/docs/gwo/index.html">Getting Started</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/commonTasks.html">Common Tasks</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/feedReference.html">Feed Reference</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/gwoFAQ.html">FAQ</a></li>
</ul>
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<h1 class="page_title">Event Tracking Overview</h1>
<p>Event Tracking is a method available in the <code>ga.js</code>
tracking code that you can use to record user interaction with website
elements, such as a Flash-driven menu system. This is accomplished by
attaching the method call to the particular UI element you want to
track. When used this way, all user activity on such elements is
calculated and displayed as Events in the Analytics reporting interface.
Additionally, pageview calculations are unaffected by user activity
tracked using the Event Tracking method. Finally, Event Tracking employs
an object-oriented model that you can use to collect and classify
different types of interaction with your web page objects.</p>
<p>By contrast, tracking web page objects using the <code>urchin.js</code> tracking code requires virtual URL creation and provides no object hierarchy. With the legacy <code>urchin.js</code>
code, user interaction with page objects is calculated and displayed as
part of total page views to your site, and no distinction is made
between actual and virtual pageviews. </p>
<p>With <code>ga.js</code>, you would commonly apply Event Tracking to:</p><ul>
<li>Any Flash-driven element, like a Flash website, or a Flash Movie player</li>
<li>Embedded AJAX page elements</li>
<li>Page gadgets </li>
<li>File downloads</li>
<li>Load times for data </li>
</ul>
<p>
This document assumes familiarity with Google Analytics Tracking Code (GATC) configuration. Additionally, you must have the <code>ga.js</code>
tracking code installed on those pages where you configure Event
Tracking as described here. For more information on tracking your site
using the GATC, see the <a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingOverview.html">Tracking Sites</a> guide as well as the documentation in the Analytics Concepts section of this site.</p>
<h3>Design Philosophy</h3>
<p>The design model for Event Tracking is highly flexible, and its use
can be extended well beyond the common model of user-triggered
events—the design decision is up to you. For this reason, useful Event
Tracking reports require collaboration with your report users and good
report planning.</p><ul class="listhead">
<li>Determine in advance all elements for which you want to track data. <p>Even
if you initially track only a single object on your website, having an
overall sense of the various objects/events you want to track will help
you establish a report structure that scales well with an increase in
the number and type of Event Tracking. </p></li>
<li>Work with your report user to plan your Event Tracking reports. <p>Knowing
in advance how the reports should look will direct the structure of
your Event Tracking implementation. For example, if the reports only
need to show video UI interaction, your category structure will be quite
different than if the reports need to track other Flash UIs like menus,
embedded gadgets, and load times. In addition, you can inform the
report user about the different tracking possibilities available with
Event Tracking to get the most out of your implementation. For example,
the report user might be interested in tracking user behavior on a
Flash video interface, but might also be interested in latency tracking
for the load time of the video. In that case, you can plan ahead to have
meaningful names in your event calls.</p>
</li>
<li>Adopt a consistent and clear naming convention. <p>In the process
of implementing Event Tracking, every name you supply for categories,
actions, and labels appears in the reporting interface. In addition, a
category/action pair is treated as a unique element in the report
statistics, so consider first how you want your metrics to be calculated
for all objects belonging to a similar category.</p>
</li>
</ul>
<p>The rest of this guide describes the data model in detail and how to implement Event Tracking for your website. </p>
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