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GoogleServices/Sources/doku/12_gaTrackingOverview.html

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2.1.0
2011-02-27 00:25:02 +01:00
<!DOCTYPE HTML>
<html><head>
<meta http-equiv="content-type" content="text/html; charset=UTF-8">
<title>Using the Traditional Snippet - Google Analytics - Google Code</title>
<script type="text/javascript"><!--
(function(){function a(){this.t={};this.tick=function(c){this.t[c]=(new Date).getTime()};this.tick("start")}var b=new a;window.jstiming={Timer:a,load:b};if(window.external&&window.external.pageT)window.jstiming.pt=window.external.pageT;})();
var _tocPath_ = '/html/apis/analytics/_toc.ezt';
var codesite_token = '56328469b0a0a7c65c4a395ddd8cde4c';
var logged_in_user_email = 'dan1978@gmx.net';
//--></script>
<link href="12_gaTrackingOverview-Dateien/codesite.css" type="text/css" rel="stylesheet">
<script src="12_gaTrackingOverview-Dateien/codesite_head.js" type="text/javascript"></script>
<script type="text/javascript">CODESITE_CSITimer['load'].tick('bhs');</script>
<link rel="search" type="application/opensearchdescription+xml" title="Google Code" href="http://code.google.com/osd.xml">
<!--[if IE]><link rel="stylesheet" type="text/css" href="/css/iehacks.css"><![endif]-->
<link href="12_gaTrackingOverview-Dateien/semantic_headers.css" rel="stylesheet" type="text/css">
<link href="12_gaTrackingOverview-Dateien/local_extensions.css" rel="stylesheet" type="text/css">
<script src="12_gaTrackingOverview-Dateien/ga.js" async="" type="text/javascript"></script></head><body class="gc-documentation">
<div id="gb">
<span>
<b>dan1978@gmx.net</b>
|
<a href="http://code.google.com/u/dan1978@gmx.net/" id="projects-dropdown" onclick="return false;"><span style="text-decoration: underline;">My favorites</span> <span style="font-size: 0.75em;">▼</span></a>
|
<a id="lang-dropdown" href="http://code.google.com/" onclick="return false;"><span style="text-decoration: underline;">English</span> <span style="font-size: 0.75em;">▼</span></a>
| <a href="http://www.google.com/accounts/Logout?continue=http%3A%2F%2Fcode.google.com%2Fintl%2Fde%2Fapis%2Fanalytics%2Fdocs%2Ftracking%2FgaTrackingOverview.html" onclick="CODESITE_click('/gb/sc/signout');"><span style="text-decoration: underline;">Sign out</span></a>
</span>
</div>
<div class="gbh" style="left: 0px;"></div>
<div class="gbh" style="right: 0px;"></div>
<div id="gc-container">
<a id="top"></a>
<div id="skipto">
<a href="#gc-pagecontent">Skip to page content</a>
<a href="#gc-toc">Skip to main navigation</a>
</div>
<div id="gc-header">
<div id="logo"><a href="http://code.google.com/">
<img src="12_gaTrackingOverview-Dateien/code_logo.gif" alt="Google Code" style="border: 0pt none; margin: 3px 0pt 0pt;" height="40" width="167">
</a></div>
<div id="search">
<div id="searchForm">
<form id="cse" action="http://www.google.com/cse" accept-charset="utf-8" onsubmit="executeGSearch(document.getElementById('gsearchInput').value); return false;">
<noscript>
<input type="hidden" name="cref" value="http://code.google.com/cse/googlecode-context.xml">
</noscript>
<div id="gsc-search-box">
<input id="gsearchInput" name="q" maxlength="2048" class="gsc-input" autocomplete="off" title="Google Code Search" style="width: 345px;" type="text">
<div id="cs-searchresults" onclick="event.cancelBubble = true;"></div>
<input title="Search" id="gsearchButton" class="gsc-search-button" name="sa" value="Search" type="submit">
<div class="greytext">e.g. "adwords" or "open source"</div>
</div>
</form>
</div> <!-- end searchForm -->
</div> <!-- end search -->
</div> <!-- end gc-header -->
<div id="codesiteContent">
<a id="gc-topnav-anchor"></a>
<div id="gc-topnav"><img id="gc-star" src="12_gaTrackingOverview-Dateien/star_off.gif" height="15" width="15">
<h1 class="mozilla">Google Analytics</h1>
<ul id="docs" class="gc-topnav-tabs">
<li id="home_link">
<a href="http://code.google.com/apis/analytics/" title="Google Analytics home page">Home</a>
</li>
<li id="docs_link">
<a href="http://code.google.com/apis/analytics/docs/index.html" class="selected" title="Official Google Analytics documentation">Docs</a>
</li>
<li id="faq_link">
<a href="http://code.google.com/apis/analytics/docs/gdata/gdataFAQ.html" title="Answers to frequently asked questions about Google Analytics">FAQ</a>
</li>
<li id="articles_link">
<a href="http://code.google.com/apis/analytics/docs/gdata/gdataArticlesCode.html" title="Focused articles and tutorials for Google Analytics developers">Articles</a>
</li>
<li>
<a href="http://analytics.blogspot.com/" title="Official Google Analytics blog">Blog</a>
</li>
<li>
<a href="http://code.google.com/apis/analytics/groups/groups.html" title="Google Analytics developer forum">Forum</a>
</li>
<li>
<a href="http://www.google.com/analytics/tos.html" title="Google Analytics terms of service">Terms</a>
</li>
</ul>
</div> <!-- end gc-topnav -->
<div class="g-section g-tpl-210">
<div class="g-unit g-first" id="gc-toc">
<link href="12_gaTrackingOverview-Dateien/local_extensions.css" rel="stylesheet" type="text/css">
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-0">
<li>
<ul>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Overview"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Overview" class="tlw-control tlw-plus"></a><span class="tlw-title"><strong>Overview</strong></span></div><ul style="display: none;" id="0-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsOverview.html">Functional Overview</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsAccounts.html">Accounts &amp; Profiles</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html">Cookies</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsDomains.html">Domains &amp; Directories</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html">Sampling</a></li>
</ul>
</li>
</ul>
</li>
</ul>
<div class="dottedLine"></div>
<div class="sectionTitle"><span class="sectionFont">Tracking Code</span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-1" style="margin-top: -15px;">
<li>
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/home.html">Home</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Getting Started"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Collapse Getting Started" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html">Getting Started</a></div><ul style="display: block;" id="1-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncUsageGuide.html">Async Usage</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/asyncMigrationExamples.html">Async Migration</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html">Ecommerce Tracking</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Event Tracking"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Event Tracking" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerOverview.html">Event Tracking</a></div><ul style="display: none;" id="1-sub-1">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html">Implementing</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/eventTrackerWrappers.html">Extending</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Cross-Domain Tracking</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTraffic.html">Traffic Sources</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Collapse Visitor Configuration"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Collapse Visitor Configuration" class="tlw-control tlw-minus"></a><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitors.html">Visitor Configuration</a></div><ul style="display: block;" id="1-sub-2">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html">Custom Variables</a></li>
<li class="deprecated"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingVisitorSegments.html">Custom Visitor Segments</a></li>
</ul>
</li>
<li class="selected"><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingOverview.html">Traditional Snippet</a></li>
</ul>
</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Tracking Reference"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Tracking Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html">Tracking Reference</a></div><ul style="display: none;" id="1-sub-3">
<li>Global Objects
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gat.html">_gat</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi_gaq.html">_gaq</a></li>
</ul>
</li><li>Tracker Objects
<ul class="treelist tlw-processed tlw-instance-2">
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiBasicConfiguration.html">Basic Configuration</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html">Campaign Tracking</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiDomainDirectory.html">Domains &amp; Directories</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html">Ecommerce</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEventTracking.html">Event Tracking</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSearchEngines.html">Search Engines and Referrers</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiWebClient.html">Web Client</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiUrchin.html">Urchin Server</a></li>
</ul>
</li>
</ul>
</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Libraries"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Libraries" class="tlw-control tlw-plus"></a><span class="tlw-title">Libraries</span></div><ul style="display: none;" id="1-sub-4">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/gadgetTracking.html">Gadgets</a></li>
<li><a href="http://code.google.com/chrome/extensions/trunk/tut_analytics.html">Chrome Extensions</a></li>
<li><a style="text-decoration: none;" href="http://code.google.com/mobile/analytics/docs/"><span style="text-decoration: underline;">Mobile</span><span class="new">&nbsp;&nbsp;Updated</span></a> (Labs <img src="12_gaTrackingOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Flash/Flex (Labs )"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Flash/Flex (Labs )" class="tlw-control tlw-plus"></a><span class="tlw-title"><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingIntro.html">Flash/Flex</a> (Labs <img src="12_gaTrackingOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></div><ul style="display: none;" id="1-sub-5">
<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlash.html">Flash Setup</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlex.html">Flex Setup</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/tracking/silverlightTrackingIntro.html">Silverlight</a> (Labs <img src="12_gaTrackingOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</li>
</ul>
</li>
<li>
<a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTroubleshooting.html">Troubleshooting</a>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/gaJS/changelog.html">Changelog - ga.js</a></li>
</ul>
</li>
</ul>
<div class="dottedLine"></div>
<div class="sectionTitle"><span class="sectionFont">Management API <span style="letter-spacing: normal;">(Labs <img src="12_gaTrackingOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-3" style="margin-top: -15px;">
<li>
<ul class="treelist tlw-processed tlw-instance-4">
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/home.html">Home</a>
</li><li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="3-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtAuthentication.html">Authorization</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtProtocol.html">Protocol</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJava.html">Java</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtJavascript.html">Javascript</a></li>
</ul>
</li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtFeedReference.html">Feed Reference</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/mgmtLibraries.html">Libraries &amp; Examples</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/mgmt/changelog.html">Changelog</a></li>
</ul>
</li>
</ul>
<div class="dottedLine"></div>
<div class="sectionTitle"><span class="sectionFont">Export API <span style="letter-spacing: normal;">(Labs <img src="12_gaTrackingOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-5" style="margin-top: -15px;">
<li>
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/home.html">Home</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Getting Started"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Getting Started" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataDeveloperGuide.html">Getting Started</a></div><ul style="display: none;" id="5-sub-0">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataAuthentication.html">Authorization</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataProtocol.html">Protocol</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJava.html">Java</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/2.0/gdataJavascript.html">Javascript</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Version 1.0"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Version 1.0" class="tlw-control tlw-plus"></a><span class="tlw-title">Version 1.0</span></div><ul style="display: none;" id="5-sub-1">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataProtocol.html">Protocol</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJava.html">Java</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/1.0/gdataJavascript.html">Javascript</a></li>
</ul></li>
</ul>
</li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Feed Reference"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Feed Reference" class="tlw-control tlw-plus"></a><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReference.html">Feed Reference</a></div><ul style="display: none;" id="5-sub-2">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceAccountFeed.html">Account Feed</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDataFeed.html">Data Feed</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataCommonQueries.html">Common Queries</a>
</li><li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html">Query Explorer</a></li>
</ul></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataReferenceDimensionsMetrics.html">Dimensions &amp; Metrics</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gdata/gdataLibraries.html">Libraries &amp; Examples</a></li>
<li style="padding-top: 0pt; padding-bottom: 0pt;">
<div class="tlw-title tlw-branch"><a href="javascript:void(0)" class="tlw-control" title="Expand Changelog &amp; Issues"><img src="12_gaTrackingOverview-Dateien/cleardot.gif" alt="Expand Changelog &amp; Issues" class="tlw-control tlw-plus"></a><span class="tlw-title">Changelog &amp; Issues</span></div><ul style="display: none;" id="5-sub-3">
<li><a href="http://code.google.com/apis/analytics/docs/gdata/changelog.html">Changelog</a></li>
<li><a href="http://code.google.com/p/gdata-issues/issues/list?can=2&amp;q=label:API-Analytics&amp;colspec=API+ID+Type+Status+Priority+Stars+Summary&amp;cells=tiles">Issue Tracker</a></li>
</ul>
</li>
</ul>
</li>
</ul>
<div class="dottedLine"></div>
<div class="sectionTitle"><span class="sectionFont">Website Optimizer <span style="letter-spacing: normal;">(Labs <img src="12_gaTrackingOverview-Dateien/labs-11.png" alt="in Labs" style="padding: 0pt; margin: 0pt;">)</span></span></div>
<ul class="treelist tlw-nested-only tlw-processed tlw-instance-6" style="margin-top: -15px;">
<li>
<ul>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/index.html">Getting Started</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/commonTasks.html">Common Tasks</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/feedReference.html">Feed Reference</a></li>
<li><a href="http://code.google.com/apis/analytics/docs/gwo/gwoFAQ.html">FAQ</a></li>
</ul>
</li>
</ul>
<a class="hidden" href="#gc-topnav-anchor">More Google Analytics resource links</a>
</div>
<div style="position: relative;" class="g-unit" id="gc-pagecontent">
<script type="text/javascript">CODESITE_docEarlyProcessing();</script>
<h1 class="page_title">Using the Traditional Snippet</h1>
<p class="note">This document describes how to set up Analytics tracking for your website using the traditional <code>ga.js</code>
tracking
code snippet. If you are setting up tracking for the first time, we
recommend that you use the default tracking code snippet, described in <a href="http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html">Tracking
Sites</a>. </p>
<p>There are two basic ways to set up tracking on your web property:
standard setup and customized setup. This document covers those ways,
along with related topics:</p>
<ol class="toc">
<li><a href="#standardSetup">Standard Setup</a>
<ol>
<li><a href="#partOne">The Tracking Code Script Part One</a></li>
<li><a href="#partTwo">The Tracking Code Script Part Two</a></li>
<li><a href="#trackingCodePlacement">Where to Place the Tracking Code</a></li>
</ol>
</li>
<li><a href="#customizedSetup">Customized Setup</a>
<ol>
<li><a href="#adminInterface">Customizing Using the Administrative Interface</a></li>
<li><a href="#additionalTrackingCodeMethods">Customizing with Additional Tracking Code Methods</a></li>
</ol>
</li>
</ol>
<p>Once you correctly install the <code>ga.js</code> tracking code on your site, you begin receiving report data.
Report data shows up in your reports within 24 hours of setting up the tracking code. </p><h2 id="standardSetup">Standard Setup</h2>
<p>When you first begin implementing tracking in Google Analytics
website, you need to install the tracking code on your website pages.
The generic tracking code snippet consists of two parts: a script tag
that references the ga.js tracking code, and another script that
executes the tracking code. </p>
<pre class="prettyprint"><span class="tag">&lt;script</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">"text/javascript"</span><span class="tag">&gt;</span><span class="pln"><br></span><span class="kwd">var</span><span class="pln"> gaJsHost </span><span class="pun">=</span><span class="pln"> </span><span class="pun">((</span><span class="str">"https:"</span><span class="pln"> </span><span class="pun">==</span><span class="pln"> document</span><span class="pun">.</span><span class="pln">location</span><span class="pun">.</span><span class="pln">protocol</span><span class="pun">)</span><span class="pln"> </span><span class="pun">?</span><span class="pln"> </span><span class="str">"https://ssl."</span><span class="pln"> </span><span class="pun">:</span><span class="pln"> </span><span class="str">"http://www."</span><span class="pun">);</span><span class="pln"><br>document</span><span class="pun">.</span><span class="pln">write</span><span class="pun">(</span><span class="pln">unescape</span><span class="pun">(</span><span class="str">"%3Cscript src='"</span><span class="pln"> </span><span class="pun">+</span><span class="pln"> gaJsHost </span><span class="pun">+</span><span class="pln"> </span><span class="str">"google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"</span><span class="pun">));</span><span class="pln"><br></span><span class="tag">&lt;/script&gt;</span><span class="pln"><br></span><span class="tag">&lt;script</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">"text/javascript"</span><span class="tag">&gt;</span><span class="pln"><br></span><span class="kwd">try</span><span class="pun">{</span><span class="pln"><br></span><span class="kwd">var</span><span class="pln"> pageTracker </span><span class="pun">=</span><span class="pln"> _gat</span><span class="pun">.</span><span class="pln">_getTracker</span><span class="pun">(</span><span class="str">"UA-xxxxxx-x"</span><span class="pun">);</span><span class="pln"><br>pageTracker</span><span class="pun">.</span><span class="pln">_trackPageview</span><span class="pun">();</span><span class="pln"><br></span><span class="pun">}</span><span class="pln"> </span><span class="kwd">catch</span><span class="pun">(</span><span class="pln">err</span><span class="pun">)</span><span class="pln"> </span><span class="pun">{}</span><span class="tag">&lt;/script&gt;</span></pre>
<p>This tracking code snippet should be included in your site's pages so
that it appears at the bottom of the page's HTML (or generated-HTML)
structure, before the closing <code>&lt;body&gt;</code> tag. For more information, see the <a href="http://code.google.com/apis/analytics/docs/concepts/gaConceptsOverview.html">Functional Overview</a>, which explains the logic behind the tracking code execution.</p>
<p class="note"><strong>Note</strong>: If you are setting up tracking
for a web property that spans multiple domains or multiple
sub-directories, you will need to modify the tracking code in order to
get accurate reporting data for your profile. Additionally, if you are
setting up a profile specifically for a sub-directory of a larger
domain, you should also modify the tracking code. See the <a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Domains &amp; Directories Guide</a> for more information.</p>
<h3 id="partOne">The Tracking Code Script—Part One<br>
</h3>
<p>The first part of the script tag (represented by lines 1 - 4 of the
code above), uses Javascript to dynamically determine whether the HTTP
protocol for the requested page is either secure or standard. It then
uses the appropriate protocol to reference the tracking code. So, if
one page on your site is delivered over a standard HTTP protocol, the
resultant string is: </p>
<pre class="prettyprint"><span class="tag">&lt;script</span><span class="pln"> </span><span class="atn">src</span><span class="pun">=</span><span class="atv">'http://www.google-analytics.com/ga.js'</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">'text/javascript'</span><span class="tag">&gt;</span></pre>
<p>If another page is delivered over a secure connection, the resultant string is:</p>
<pre class="prettyprint"><span class="tag">&lt;script</span><span class="pln"> </span><span class="atn">src</span><span class="pun">=</span><span class="atv">'https://ssl.google-analytics.com/ga.js'</span><span class="pln"> </span><span class="atn">type</span><span class="pun">=</span><span class="atv">'text/javascript'</span><span class="tag">&gt;</span><span class="pln"><br></span></pre>
<p>If you have a mix of secure and non-secure pages, leave the initial
script tag as indicated so that the appropriate connection can be
determined. If all pages on your site are delivered over standard HTTP,
you can replace the first tag with the simpler call to the Google
Analytics tracking code. </p>
<div align="right"><a href="#top" class="backtotop">Back to Top</a></div>
<h3 id="partTwo">The Tracking Code Script—Part Two</h3>
<p>The second set of Javascript tags encompass the methods necessary to
execute the tracking call for the page data. This part of the
tracking code should also contain any customized methods that you would
want to apply to all pages on your site. Both the initialization and
the methods are placed within a try/catch block so that any JavaScript
errors are handled without impact to the visitor.</p>
<p>The order of the method calls provided in the generic tracking
snippet is significant, and you should follow these general guidelines
when altering the tracking code for your website's purposes: </p>
<ul class="listhead">
<li>The first line of the tracking script should always initialize the page tracker object.&nbsp;</li>
<pre class="prettyprint"><span class="kwd">var</span><span class="pln"> pageTracker </span><span class="pun">=</span><span class="pln"> _gat</span><span class="pun">.</span><span class="pln">_getTracker</span><span class="pun">(</span><span class="str">"UA-123456-1"</span><span class="pun">);</span></pre>
The first line of the standard tracking code snippet initializes the
default tracker object to the Google Analytics web property ID you
provide as a parameter. Subsequent method calls then use that object.</ul>
<ul class="listhead">
<li>The final lines of your tracking code snippet should call the <code>_trackPageview()</code> method.</li>
<br>
Any custom method calls that set or initialize a value should be inserted before <code>_trackPageview()</code>.<br>
<pre class="prettyprint"><span class="pln">&nbsp; </span><span class="com">// put in customized calls after pageTracker object and before_trackPageview() methods</span><span class="pln"><br>&nbsp; pageTracker</span><span class="pun">.</span><span class="pln">setAllowLinker</span><span class="pun">(</span><span class="kwd">true</span><span class="pun">);</span><span class="pln"> <br>&nbsp; pageTracker</span><span class="pun">.</span><span class="pln">_trackPageview</span><span class="pun">();</span></pre>
</ul>
<h3 id="trackingCodePlacement">Where to Place the Tracking Code</h3>
<p>The tracking code is designed to read data from your page <em>after</em> the content for the page has finished loading. For this reason, the snippet should be located just before the closing <code>&lt;/body&gt;</code>
tag for your web page. Once the content for your page has loaded, the
tracking code, when executed, reads the content for your page following
the Document Object Model (DOM). All information relevant to tracking
is then used to establish page information, set/update cookies, and to
send the GIF request to the Google Analytics servers. </p>
<p>By placing the script at the end of the page body, you ensure that
the tracking code is executed as the last element of the DOM. If a given
page load is interrupted for some reason, it is possible that the GIF
request for that page view will not be executed. However, should you
place the tracking code at the top of the page, any load interruptions
might result in incomplete or inaccurate reporting anyhow, since the
tracking code relies on page data for its reports. </p>
<p>Additionally, the physical placement of the tracking code call at the bottom of the page is more effective than using an <code>onLoad()</code> function to call the tracking code. If you use <code>onLoad()</code>
to execute the tracking code, execution relies on the event model for
the browser instead of the DOM. In such a situation, should a remote
image fail to load on a page, <code>onLoad()</code> will not be called, whereas the DOM for the page could still load completely.</p>
<div align="right"><a href="#top" class="backtotop">Back to Top</a></div>
<h2 id="customizedSetup">Customizing Your Setup<br>
</h2>
<p>You can customize Google Analytics in a variety of ways to modify how reporting data is displayed.&nbsp; <em>Most websites (except the most basic) can benefit from adjustments to the basic setup.</em>&nbsp;
In fact, if your site has any of the following characteristics,
modifications to the tracking code are required in order for visitor
behavior to be accurately reported.</p>
<ul>
<li><strong><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html">Ecommerce</a></strong>—You have an ecommerce site or a shopping cart and you want to track visitor activity related to purchases.</li>
<li><strong><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">Multiple domains</a></strong>—Your
website presence spans multiple host names or domains, and you want to
track visitor activity (including shopping cart activity) across those
properties.</li>
<li><strong><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html">3rd-Party Shopping Carts</a></strong>—Your website is <strong>hosted by a provider on a sub-directory</strong>
and you want to track visitor activity across a part of the website
(such as a shopping cart) located in another directory of the host's
site.</li>
<li><strong><a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingTraffic.html">Custom Campaign Tracking Variables</a></strong>—You already have links to your site that contain <strong>custom campaign tracking variables</strong> that you want to use.</li>
</ul>
<p>In addition, you can make many other adjustments to the standard
Google Analytics reporting behavior, such as adjusting the length of the
visitor session, changing the length of a campaign session, or turning
off collection of browser information.</p>
<p>You can customize reporting in two basic areas: </p>
<ul>
<li>The administrative interface of the Google Analytics reports</li>
<li>The use of additional tracking code methods in your web pages</li>
</ul>
<h3 id="adminInterface">Customizing Using the Administrative Interface </h3>
<p>The administrative interface provides the following features you can use to refine your data display in the reports: </p>
<ul>
<li><strong>Goals</strong><br>
Set up goals for key pages on your site that you expect users to
visit.&nbsp; Most commonly, goals are used in ecommerce sites to look
at statistics for how customers come to the final purchase page in a
set of related pages, such as shopping cart, order form, and order
acknowledgment.&nbsp; But, you can also use goals for any other
scenario, such as a step-by-step guide on a <em>how-to</em> process, or a "more" link on a blog.&nbsp; See the <a href="http://www.google.com/support/analytics/bin/topic.py?topic=11086">Help Center articles</a> for useful information on goals.</li>
<li><strong>Profiles and filters</strong><br>
You can set up profiles for individual report users to include or
exclude certain content from those reports. This is useful when you
have a very large website and want to determine page statistics for
one section of the site independently from the other.&nbsp; For
example, you might have one section of a website dedicated entirely to
clothing and another section of the website dedicated entirely to
electronics, and you want to analyze your clothing page statistics in
relationship to all clothing, but independently of electronics. When
profiles are used to exclude certain sections of a website, they
restrict content reporting for only allowed pages. See the Help
Center for useful information on <a href="http://www.google.com/support/analytics/bin/topic.py?topic=11099&amp;ctx=search&amp;query=profiles">profiles</a> and <a href="http://www.google.com/support/analytics/bin/topic.py?topic=11091">filters</a>. </li>
</ul>
<h3 id="additionalTrackingCodeMethods">Customizing with Additional Tracking Code Methods</h3>
<p>The GATC provides a number of methods that you can use to configure
the tracking code for your site's needs. Keep in mind that any one page
on your site should be using <em>either </em>the <code>urchin.js</code> tracking code <em>or </em>the <code>ga.js</code> tracking code and their related methods, but not both.&nbsp; </p>
<p class="note">Using both tracking codes on a single page can cause reporting errors for those pages and is not advised.&nbsp; <br>
</p>
<p>Some of the most common scenarios that require tracking code configuration are described in this guide<a href="http://code.google.com/apis/analytics/docs/tracking/gaTracking.html"></a>. Additionally, the <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApi.html">Tracking API</a> provides a list of all the <code>ga.js</code> tracking methods you can use, and also groups those methods by basic reporting uses, such as <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEcommerce.html">ecommerce </a>and <a href="http://code.google.com/apis/analytics/docs/gaJS/gaJSApiEventTracking.html">event tracking</a> methods.<a name="Multiple" id="Multiple"></a></p>
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